"You
need to build addiction. Once you get users hooked to
a service, price sensitivity changes."
-- Tomi Ahonen
"I
think the central metaphor of the movie is this notion
of what the advertising industry does. In order to make
someone want to buy something, they first have to make
them feel bad about who they are in order to sell them
that thing which will make them whole again, and happy
again."
-- Jennifer Beals
Advertising
isn't a science. It's persuasion. And persuasion is an
art."
-- Bill Bernbach
"We
read advertisements... to discover and enlarge our desires.
We are always ready - even eager - to discover, from the
announcement of a new product, what we have all along
wanted without really knowing it."
-- Daniel J. Boorstin
Advertising
promotes that divine discontent which makes people strive
to improve their economic status."
-- Ralph S. Butler
Being
myself animated by feelings of affection toward my fellowmen,
I am saddened by the modern system of advertising. Whatever
evidence it offers of enterprise, ingenuity, impudence,
and resource in certain individuals, it proves to my mind
the wide prevalence of that form of mental degradation
which is called gullibility."
-- Joseph Conrad
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"The
very first law in advertising is to avoid the concrete
promise and cultivate the delightfully vague."
-- Bill
Cosby
|
"Asked
about the power of advertising in research surveys, most
agree that it works, but not on them."
-- Eric Clark
"Our
society's values are being corrupted by advertising's
insistence on the equation: youth equals popularity, popularity
equals success, success equals happiness."
-- John Arbuthnot Fisher
A
vast sector of modern advertising . . . does not appeal
to reason but to emotion; like any other kind of hypnoid
suggestion, it tries to impress its objects emotionally
and then make them submit intellectually."
-- Erich Fromm
"Advertising
- a judicious mixture of flattery and threats."
-- Northrop Frye
"If
advertising has invaded the judgment of children, it has
also forced its way into the family, an insolent usurper
of parental function, degrading parents to mere intermediaries
between their children and the market. This indeed is
a social revoluation in our time!"
-- Jules Henry
"Society
drives people crazy with lust and calls it advertising."
-- John Lahr
"It
is advertising and the logic of consumerism that governs
the depiction of reality in the mass media."
-- Christopher Lasch
"Advertising
may be described as the science of arresting the human
intelligence long enough to get money from it."
-- Stephen Butler Leacock
"Advertising
is the art and sole of capitalism. It captures a moment
of time through the lens of commerce, reflecting and affecting
our lives, making us laugh and cry, while simultaneously
giving traction to the engine that propels this free market
economy forward into the future."
-- Jef I. Richards
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"If
advertisers spent the same amount of money on improving
their products as they do on advertising then they
wouldn't have to advertise them."
-- Will
Rogers
"Advertising
is the art of convincing people to spend money they
don't have for something they don't need."
-- Will
Rogers
|
"Advertising
as the printed form of selling would seem . . . ultimately
to be justified in so far as it serves as a means of increasing
legitimate human wants, as an agency of fair and economic
competition in the distribution of goods, and as a stimulant
to social progress."
-- Daniel Starch, The Principles of Advertising, 1923
"Advertising
is a tax for having an unremarkable product."
-- Robert Stephens
Workers
Day
- May 1
Fair
Trade Day - 2nd Sat in May
End
Poverty Day - October 17
Buy
Nothing Day - 4th Fri in November
