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ADVERTISING

"You need to build addiction. Once you get users hooked to a service, price sensitivity changes."
-- Tomi Ahonen

"I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again."
-- Jennifer Beals

Advertising isn't a science. It's persuasion. And persuasion is an art."
-- Bill Bernbach

"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."
-- Daniel J. Boorstin

Advertising promotes that divine discontent which makes people strive to improve their economic status."
-- Ralph S. Butler

Being myself animated by feelings of affection toward my fellowmen, I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility."
-- Joseph Conrad

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
-- Bill Cosby


"Asked about the power of advertising in research surveys, most agree that it works, but not on them."
-- Eric Clark

"Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness."
-- John Arbuthnot Fisher

A vast sector of modern advertising . . . does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually."
-- Erich Fromm

"Advertising - a judicious mixture of flattery and threats."
-- Northrop Frye

"If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!"
-- Jules Henry

"Society drives people crazy with lust and calls it advertising."
-- John Lahr

"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
-- Christopher Lasch

"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."
-- Stephen Butler Leacock

"Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future."
-- Jef I. Richards

"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them."
-- Will Rogers

"Advertising is the art of convincing people to spend money they don't have for something they don't need."
-- Will Rogers

"Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress."
-- Daniel Starch, The Principles of Advertising, 1923

"Advertising is a tax for having an unremarkable product."
-- Robert Stephens

 

 

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